brand RE-IMAGINING for purpose-driven Solopreneurs

Hey there!

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Hey there!

If you’ve clicked through to this page, you’re feeling what I call the brand itch.

Your business has proven itself, but something feels off… your brand identity doesn’t represent you anymore. You’re no longer proud of it. You’ve outgrown it and instead of helping you, it’s now holding you back.

It’s an almost physical sensation.

You’ll feel the reluctance to show up. The cringe when you look at your website. The dissonance between what you can see, and what you feel inside. You’ve got such big plans!

And after stewing in this discomfort for a while, you’ve had enough. Something has to change.

Welcome to the next phase of your business!

Welcome to the next phase of your business!

Refining and Re-imagining

Our brands are living things. They change and evolve, just like we do. The trick is to determine what’s worth keeping, and what could benefit from a refresh.

And then wrap all that in a brand identity that you’ll be proud to call your own for years to come.

One that honours where you came from, but also where you’re going. A majestic, inspiring, grown-up version of you and the change you seek to make in the world.

You know what works, and what doesn’t. You know what you want, and don’t want.

This isn’t about re-inventing the wheel. It’s about finding the gold and polishing the diamonds.

Your Rebrand as a creative partnership

Like all my clients, everything you do has purpose. Your principles are inviolable. Which means that any rebrand must live up to your exceptionally high standards.

So, what you don’t want to do is give your project to some random agency that walks away with your brief and voila! – Six weeks later you’re presented with your “new identity”. Without a clue where it came from, or what it stands for.

When something is as important as your work, you can’t let others make decisions for you. Even if they’re creative decisions and you’re not sure what you want.

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This is why my process involves a solid calibration phase where we dig for the gold and decide which diamonds to polish. Together, we design your new identity.

Your guiding light shows my hands what to create.

Following my tried and tested method, we co-create the brief, the vibe, the message and the designs, one decision leading neatly to the next, with you having sign-off at every step of the way.

That means you get exactly what you want, and there are no nasty surprises.

And along the way, you get a free deep-dive into what makes your brand special, which is something my clients absolutely love.

Could we get together and make magic happen with your brand? Only one way to find out:

Testimonials_cynthia wihardja
5/5

Cynthia Wihardja, The Brave Zone

Testimonials_cynthia wihardja
5/5

Cynthia Wihardja, The Brave Zone

After many years marketing myself under a franchise, I wanted to find my own brand. So I chose Marina to guide me, because she is intuitive. She has a good system, but she also listens very well and gets to the essence of me. She prevented me from being vague and ordinary, and challenged me to be brave in the way I described myself. When I got stuck, she jumped right in and gave me ideas to get me going again. I'm very happy and confident with the identity we have found together. Thanks, Marina.

What do you get?

For starters, you get a fresh logo, a brand bible and all the official collateral you’ll need.

But since your logo isn’t doing your selling for you, you also get:

Clarity on how to stand out as yourself in a crowded marketplace,
A professional looking and sounding brand platform from which to launch your next big thing,
A structure for getting your message across, every time,
Trust in your USP and the knowledge of how best to communicate it,
The basis for a brand that’ll allow you to work less and earn more,
A clear understanding of what marketing is worth investing in,
A brand identity that your customers will LOVE, and
A self-affirming and authentic way to communicate your expertise and value proposition.

Oh, and did I mention it'll be fun?!

Testimonials_kerry bellamy
5/5

Kerry Bellamy, Kerry Bellamy Coaching

Testimonials_kerry bellamy
5/5

Kerry Bellamy, Kerry Bellamy Coaching

What could I tell you about working with Marina?

I could tell you about the easy step-by-step process she effortlessly walks you through. Or, how the whole experience is completely collaborative and that she really gets to the heart of creating a brand that is truly you. I could also tell you about her intuitive designs and the way she somehow captures your brand's heartbeat. I could tell you all this but it wouldn’t be the half of it…

For me, working with Marina has been a true exploration of myself and the services I offer my clients. Her amazing ability to ask just the right question, to uncover the deeper elements of who I am and what I stand for, appears effortless. I would look forward to our meetings with genuine excitement because I knew I’d learn so much and laugh so hard in the process.

Deciding to take the step to invest in my own brand was initially hugely daunting for me, for so many different reasons as I’m sure is true for many people. I needn’t have worried. Marina has been there every step of the way not just creating brand materials but acting as a sounding board for the wider visibility for my business. Her insight and practical experience has helped me gain clarity on who I really want to work with and how to engage with them effectively.

She’s taken me from unclear and overwhelmed to a state of complete confidence and clarity with a look, feel and targeted service offering that I have genuinely fallen in love with. If you are looking to create, or reconnect with, who you are and how you want the world to see you, I can’t recommend you work with her highly enough.

I thought I was looking for a logo and colours - what I’ve come away with is a cohesive style, confidence in myself, a deeper passion for what I have to offer… oh, and a beautiful logo!

Not automatically. If you’d like to keep your existing design, it’s possible to achieve a significant re-fresh by changing the colour scheme and the way we talk about your brand.

A typical project takes six to eight weeks. It’ll vary depending on how much stuff you’ll need, how busy you are, and how quickly we get our EUREKA! moment.

Spoiler: I’m pretty good with those!

Rebranding projects start from £1,799 for Calibration plus logo design (incl full IPR) and brand bible.

Every time you ask someone to help you interpret your brand - whether that’s for marketing, web design, exhibition design, merchandise… you name it – they’ll need a guide.

A brand bible is that guide: a document that summarises all your brand stands for, all your brand is (and is not), and how it looks, behaves, sounds, and smells. This helps you stay ‘on brand’, whatever you decide to do next.

Yes, but only for clients who have been through my (re)branding process. Let me know if you’re interested in updating your website.

Why you should not buy this right now

Yes, you read that right. No matter how great the idea of an amazing brand sounds, here are some reasons why this could be the wrong move for you right now.

There is no instant ROI.

While a quick design update can instantly make you 'look' better, true brand building is a long-term strategy, not a quick fix. It is very hard to measure, and hard to quantify (like, how much more "brand" do we have compared to last month?). Your accountant won't like it. It's an expensive commitment to your future self. If you're still bootstrapping your business, you're most likely better off investing in sales training or dedicated marketing.

This is not 'done for you'.

If you expect to be able to simply outsource brand building, I'm sorry to disappoint. Doing this right will require a good chunk of your time. If you have a business partner, it'll require their time, too. Time to sit in sessions with me, and time to do the work behind the scenes. If you are totally run off your feet, you're most likely better off investing in admin help.

It will require ongoing investment.

Once you go from "this is a bit shit but I'm getting away with it" to "I'm doing this properly", there is no way back. You've set an expectation. Everything you put out into the world from then on out will have to look and sound a certain way. You are raising your own bar, and to build people's trust in you, you'll have to keep meeting that quality line again and again and again. No more cheap and cheerful - it's time to put your graphic designer on speed dial.

If any of those sound problematic, get your ducks in a row first. When you're ready, you know where to find me.
In the meantime, you can have some free brand building advice.

Still want to talk? Then...

1

Book an initial free call

2

Together, we develop clarity, inspiration, and structure around your most pressing brand challenges

3

Confidently take your brand to market - or to the next level. 

Whether you’re getting ready to launch, or to take on the world, I’ve got the right clarity boost for you and your brand.

Testimonials_Kiki Choda
5/5

Kiki Choda, New Media Ghost

Testimonials_Kiki Choda
5/5

Kiki Choda, New Media Ghost

Five stars for Marina!

I knew what I wanted for my business look, which isn’t always easy for a designer. Marina noted my list of ‘wants’ and was curious what the story was before creating the look and feel of my brand perfectly, ensuring it fitted with the tone and values. Each phase of the design process was linear and made perfect sense with the story behind New Media Ghost.

Marina at Apricity Studio is my go to person for designs, both online and offline - someone I recommend to ensure you have a distinctive and timeless brand.

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Is "branding" worth it?

Spending money on something as seemingly fluffy as branding at this critical time can feel like a risk – but you won’t scale until you can convince prospects and investors alike that you're the real deal.

Can you afford the risk of doing nothing?

Book your free strategy call today.

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