My clients know that I'm more than happy to adapt to their individual needs. But there's one non-negotiable aspect of working with me:
Every project starts with Calibration.
My clients know that I'm more than happy to adapt to their individual needs. But there's one non-negotiable aspect of working with me:
Every project starts with Calibration.
Everybody wants to get straight to money, fame and fans. I understand. But you're not here to cobble together a mayfly business that'll be gone before it's time to do a tax return.
You're here to build something permanent. A cathedral to your purpose.
And like any good building, a brand needs solid foundations to work properly.
You might just be after a logo re-design. Or a new website. Or help with a campaign you're about to launch.
But rushing in without a proper understanding of who you are as a company, where you're going, who your clients are and what they need to hear from you, is an almost guaranteed way of wasting your money.
You might just be after a logo re-design. Or a new website. Or help with a campaign you're about to launch.
But rushing in without a proper understanding of who you are as a company, where you're going, who your clients are and what they need to hear from you, is an almost guaranteed way of wasting your money.
And who needs that in their lives, right?
This is where brand Calibration comes in. A systematic discovery process that baselines the entire project and lays rock-solid foundations for what you're about to build - whatever the size.
Look, I even made a nifty infographic:
Designers, marketers, or strategists often only work in their respective silos.
The advantage of partnering with someone who considers the full picture is like the difference between hiring an architect, or a local builder.
Both will help you build a house, but one will look like most other houses in the area, while the other is not just functional, but stylish and totally unique.
Youmna Mouhamad, Nyfasi Deluxe Detangler
Youmna Mouhamad, Nyfasi Deluxe Detangler
I started this journey with an idea for a new product, and I knew I'd need a brand at some point. A friend recommended I speak to Marina, and I was immediately attracted by her warm and energetic personality.
Working together was fun, varied and I learned a lot about how to make a product appeal to the market on many different levels. As an engineer I know how to design and build things, not necessarily how to sell them!
I had never realised there was so much to branding, so the process was a great learning experience for me. Together, we worked out what Myana should look and feel like, what it should stand for and how to present it to the world.
Marina really took time to get to know me, and in the process I got to understand my own brand so much better. I now know how to make an emotional connection to my customers, not just create a good product.
I am still developing my invention, but my new brand and logo have given me the clarity I need to start marketing it, and the confidence to understand what my customers are looking for - both in terms of functionality, but also emotionally.
I promise you this:
This is your journey. I'm just here to guide you along. We go at your pace, address each and every one of your concerns, and you have input and the final say. At every stage.
We'll take the serious things seriously, but nothing else. I'll swear a couple of times, probably make up a word or two, and we'll laugh together. We'll be equals, and we'll be friends.
It'll be rewarding. It'll be fun.
And by the end, you'll know how to:
Every year, I help dozens of founders, solopreneurs and big picture thinkers find the clarity they need to gain ground with their projects.
Let's make magic together?
1
Book an initial free call
2
Together, we develop clarity, inspiration, and structure around your most pressing brand challenges
3
See your project transform from a fledgling idea into a brand with wings
Whether you’re ready to take the next step, or ready to take on the world, I’ve got the right clarity boost for you and your brand.
Angela Durrant & Anke Hermann, The Visible Club
Angela Durrant & Anke Herrmann, The Visible Club
When you spill out all you're passionate about, what you want for people, what you think makes you unique, the messy middle between two iterations of business building... in what feels like a giant word salad... and someone takes it all in, sleeps on it and comes back with the beautiful ESSENCE of it all, wrapped nicely in a wonderful design and few short words that "hit the spot" in a way you could never do on your own... priceless!
And that's exactly what Marina has done for us. Can't thank you enough!
The world needs your ideas,
and your ideas deserve to be seen. You might not know how to make that happen. It's OK - I've done this a few times. I have a plan. All you need to do is press that button.