MY STORY
“Two roads diverged in a wood, and I – I took the one less travelled by.
And that has made all the difference.”
– Robert Frost.
PASSIONATE
PASSIONATE
Hi, I'm Marina, founder and Brand Guardian in Chief of Apricity Studio.
I grew up in a small town in Upper Austria, always being just a little bit different.
As a baby, a little too curious to go to sleep. As a kid, a little too interested in diggers to be a girly girl. As a teenager, a little too headstrong to fit in with the rest of them. At uni, a little too interested in art to be an outright scientist, and too interested in science to be an outright artist.
Being authentic can be difficult when the world asks you to fit in.
But it's also where the good stuff happens.
Over several years, I tried my hand at all sorts of jobs relating to design, culture and communication. I worked in Austria, the UK, France and Switzerland and learned a lot about research and business.
Until, in 2016, the penny dropped.
Instead of fitting into a pre-made career, I could take everything I'd learned and help others stand out.
ɑːprɪˈsɪtiː
Noun. (archaic)
The warmth of the sun on a cold winter’s day.
Apricity Studio was born.
Today, I help ambitious businesses of all shapes and sizes find and capitalise on what makes them unique. Together, we create brands that are personable, memorable and inspire their owners to greatness.
Because when you combine a great product with a customer-centric mission, an authentic, passion-driven message and good design, magic happens.