VLOG – How to Make Business More Personable

This new series follows on from my last topic, which was all about how branding is a little bit like taking your customers on a date. I spoke about being personable in your business and how it can be really useful to see your business as a person. This...

VLOG – Why Small Businesses Can’t Afford to Ignore Branding

Branding for Small Businesses Today I'd like to briefly talk about branding for small businesses, because that's the hearts of my business. It's the core of everything I do, and yet I still get asked: "Why is branding relevant for small businesses, what's in it for them, why bother?"...

Why Brands SHOULD sweat the small stuff

We've all heard it, especially in the business world. Don't sweat the small stuff. Think big and the rest will work itself out. That’s not bad advice, on the whole – it’s easy to get bogged down in details that don’t get you anywhere. However, when I put my...

A Basic IT Security Toolkit for Small Businesses

We are all increasingly aware of IT security and looking after our personal information well. If you are running a business, staying safe online has much wider implications. Directed attacks on SMEs are becoming more and more widespread and the National Cyber Security Alliance estimates that 60% of all...