Facebook Twitter Tumblr Linkedin Linkedin Email We got big holidays coming up tempting us with promotions, both as business owners and as consumers. There are such strong visual associations with holidays like Christmas and Halloween that we are extremely tempted to go whole hog on seasonal advertising. The fact...
VLOG Special – How to Stay On Brand in the Holiday Season
VLOG – Why Small Businesses Can’t Afford to Ignore Branding
Facebook Twitter Tumblr Linkedin Linkedin Email Branding for Small Businesses Today I'd like to briefly talk about branding for small businesses, because that's the hearts of my business. It's the core of everything I do, and yet I still get asked: "Why is branding relevant for small businesses, what's...
Why Brands SHOULD sweat the small stuff
Facebook Twitter Tumblr Linkedin Linkedin Email We've all heard it, especially in the business world. Don't sweat the small stuff. Think big and the rest will work itself out. That’s not bad advice, on the whole – it’s easy to get bogged down in details that don’t get you...
February Special: Why Love is (almost) all you need in Branding
Facebook Twitter Tumblr Linkedin Linkedin Email Before we jump into this potentially quite soppy topic, let me be honest with you. I can’t stand Valentine’s Day. Showing someone that you love them should not be confined to a particular day in the calendar. Nonetheless, having all this free publicity...
Branding Beyond: The Strapline
Facebook Twitter Tumblr Linkedin Linkedin Email For a while in the 2000s, straplines became extremely popular. This went so far that even some government departments ended up with a catchy two or three words after their name. Behind all this were the valiant (but sometimes overzealous) efforts of branding...
Branding Beyond: The Logo
Facebook Twitter Tumblr Linkedin Linkedin Email Everybody has an idea in their head of what branding is. If nothing else, everybody knows what a ‘brand’ is: Coca Cola, Nike and Dyson spring to mind. Our ideas of what it is to have a brand has been shaped by vast...
Book Review – Contagious: How to Build Word of Mouth in the Digital Age
Facebook Twitter Tumblr Linkedin Linkedin Email One thing I think all business owners will agree on is that word of mouth is incredibly important. Personal recommendations lead to higher conversion rates than any other form of advertising. Therefore, it's really important that we make sure people talk about our businesses...
How becoming a Super Hero has done Wonders for my Marketing
Facebook Twitter Tumblr Linkedin Linkedin Email Let's face it, who wouldn't want to be a super hero? Have super powers, secret identities and save countless innocents? In the past few decades popular culture has done a grand job of selling us on the idea, but sadly super heroes don't really...
Have you considered seasonal advertising?
Facebook Twitter Tumblr Linkedin Linkedin Email The the days are getting shorter, and the first Christmas decorations have found their way into the shops. I'm no Scrooge but personally, I would by law ban Christmas Carols from stores before the 1st of December. However, the reality is that seasonal...