VLOG Special – How to Stay On Brand in the Holiday Season

We got big holidays coming up tempting us with promotions, both as business owners and as consumers. There are such strong visual associations with holidays like Christmas and Halloween that we are extremely tempted to go whole hog on seasonal advertising. The fact that there are so many free...

VLOG – Why Small Businesses Can’t Afford to Ignore Branding

Branding for Small Businesses Today I'd like to briefly talk about branding for small businesses, because that's the hearts of my business. It's the core of everything I do, and yet I still get asked: "Why is branding relevant for small businesses, what's in it for them, why bother?"...

Why Brands SHOULD sweat the small stuff

We've all heard it, especially in the business world. Don't sweat the small stuff. Think big and the rest will work itself out. That’s not bad advice, on the whole – it’s easy to get bogged down in details that don’t get you anywhere. However, when I put my...

Branding Beyond: The Strapline

For a while in the 2000s, straplines became extremely popular. This went so far that even some government departments ended up with a catchy two or three words after their name. Behind all this were the valiant (but sometimes overzealous) efforts of branding specialists to attach verbal associations to...

How becoming a Super Hero has done Wonders for my Marketing

Let's face it, who wouldn't want to be a super hero? Have super powers, secret identities and save countless innocents? In the past few decades popular culture has done a grand job of selling us on the idea, but sadly super heroes don't really exist. Or do they?? A SUPER...

Have you considered seasonal advertising?

The the days are getting shorter, and the first Christmas decorations have found their way into the shops. I'm no Scrooge but personally, I would by law ban Christmas Carols from stores before the 1st of December. However, the reality is that seasonal advertising is becoming more widespread and...