VLOG – Why Branding is Like Dating Your Customers

Facebook Twitter Tumblr Linkedin Linkedin Email Today I'd like to talk about why I branding is a little like dating your customers. And I don't mean that in a creepy stalker-y way, but in a nice building relationships kind of way. Branding is about making two things fall in...

Book Review – Contagious: How to Build Word of Mouth in the Digital Age

Facebook Twitter Tumblr Linkedin Linkedin Email One thing I think all business owners will agree on is that word of mouth is incredibly important. Personal recommendations lead to higher conversion rates than any other form of advertising. Therefore, it's really important that we make sure people talk about our businesses...

How becoming a Super Hero has done Wonders for my Marketing

Facebook Twitter Tumblr Linkedin Linkedin Email Let's face it, who wouldn't want to be a super hero? Have super powers, secret identities and save countless innocents? In the past few decades popular culture has done a grand job of selling us on the idea, but sadly super heroes don't really...