Facebook Twitter Tumblr Linkedin Linkedin Email Today I'd like to talk about why I branding is a little like dating your customers. And I don't mean that in a creepy stalker-y way, but in a nice building relationships kind of way. Branding is about making two things fall in...
VLOG – Why Branding is Like Dating Your Customers
February Special: Why Love is (almost) all you need in Branding
Facebook Twitter Tumblr Linkedin Linkedin Email Before we jump into this potentially quite soppy topic, let me be honest with you. I can’t stand Valentine’s Day. Showing someone that you love them should not be confined to a particular day in the calendar. Nonetheless, having all this free publicity...
Branding Beyond: The Logo
Facebook Twitter Tumblr Linkedin Linkedin Email Everybody has an idea in their head of what branding is. If nothing else, everybody knows what a ‘brand’ is: Coca Cola, Nike and Dyson spring to mind. Our ideas of what it is to have a brand has been shaped by vast...
Book Review – Contagious: How to Build Word of Mouth in the Digital Age
Facebook Twitter Tumblr Linkedin Linkedin Email One thing I think all business owners will agree on is that word of mouth is incredibly important. Personal recommendations lead to higher conversion rates than any other form of advertising. Therefore, it's really important that we make sure people talk about our businesses...
How becoming a Super Hero has done Wonders for my Marketing
Facebook Twitter Tumblr Linkedin Linkedin Email Let's face it, who wouldn't want to be a super hero? Have super powers, secret identities and save countless innocents? In the past few decades popular culture has done a grand job of selling us on the idea, but sadly super heroes don't really...