When I'm out talking about branding at networking events, I often speak to people who say they have a boring brand. This happens all the time, and it kills me. We go networking to make important contacts and hope to leave a good impression. Can you afford to waste...
Don’t be bland. Be more Marmite!
Branding Beyond: Corporate Photography
We've been conditioned to expect professional photography in official or business communication. In the past, I've told many clients that the pictures they've taken on their phone will not cut it for their brand spanking new website. But the winds are changing, and it may be time to look...
A Basic IT Security Toolkit for Small Businesses
We are all increasingly aware of IT security and looking after our personal information well. If you are running a business, staying safe online has much wider implications. Directed attacks on SMEs are becoming more and more widespread and the National Cyber Security Alliance estimates that 60% of all...
How becoming a Super Hero has done Wonders for my Marketing
Let's face it, who wouldn't want to be a super hero? Have super powers, secret identities and save countless innocents? In the past few decades popular culture has done a grand job of selling us on the idea, but sadly super heroes don't really exist. Or do they?? A SUPER...
What your Email is saying about your Business
In one way or another, we have all experienced it. Email communication has taken over a large proportion of our day-to-day dealings with suppliers and clients. But do we really understand how important your email address or email signature is in this context? For the sender, an email is often no...
Book Review – My Creative Side Business
I like reviews. I don’t really care about the corporate blurb, I want to know what the consumers think. And sometimes, I come across something that’s so good, it’s worth my while to write my own review. So today, I’d like to introduce you to “My Creative Side Business –...
Negative Space – The Power of Thin Air
.To design a unique logo which communicates the client's identity is a challenge for every designer. But to create a hidden message, a second layer of meaning within the logo itself is special. A designer has a variety of techniques in their tool belt to achieve this outcome. However, it requires...
Have you considered seasonal advertising?
The the days are getting shorter, and the first Christmas decorations have found their way into the shops. I'm no Scrooge but personally, I would by law ban Christmas Carols from stores before the 1st of December. However, the reality is that seasonal advertising is becoming more widespread and...