VLOG Special – How to Stay On Brand in the Holiday Season

Facebook Twitter Tumblr Linkedin Linkedin Email We got big holidays coming up tempting us with promotions, both as business owners and as consumers. There are such strong visual associations with holidays like Christmas and Halloween that we are extremely tempted to go whole hog on seasonal advertising. The fact...

Book Review – Contagious: How to Build Word of Mouth in the Digital Age

Facebook Twitter Tumblr Linkedin Linkedin Email One thing I think all business owners will agree on is that word of mouth is incredibly important. Personal recommendations lead to higher conversion rates than any other form of advertising. Therefore, it's really important that we make sure people talk about our businesses...

Have you considered seasonal advertising?

Facebook Twitter Tumblr Linkedin Linkedin Email The the days are getting shorter, and the first Christmas decorations have found their way into the shops. I'm no Scrooge but personally, I would by law ban Christmas Carols from stores before the 1st of December. However, the reality is that seasonal...