Imagine for a moment you’re on the web, on a dating site of your choice. You’re clicking or swiping your way through a vast sea of potential matches...
How Tinder-ready is YOUR business?
VLOG Special – How to Stay On Brand in the Holiday Season
Facebook Twitter Tumblr Linkedin Linkedin Email We got big holidays coming up tempting us with promotions, both as business owners and as consumers. There are such strong visual associations with holidays like Christmas and Halloween that we are extremely tempted to go whole hog on seasonal advertising. The fact...
VLOG – How to Make Business More Personable: the Name
Facebook Twitter Tumblr Linkedin Linkedin Email Welcome back to my series on how to make business more personable (by turning it into actual an person)! Today we are talking about your business name. I'm starting with the name because chances are, you started with the name. Incidentally, it's also...
VLOG – How to Make Business More Personable
Facebook Twitter Tumblr Linkedin Linkedin Email This new series follows on from my last topic, which was all about how branding is a little bit like taking your customers on a date. I spoke about being personable in your business and how it can be really useful to see...
VLOG – Why Branding is Like Dating Your Customers
Facebook Twitter Tumblr Linkedin Linkedin Email Today I'd like to talk about why I branding is a little like dating your customers. And I don't mean that in a creepy stalker-y way, but in a nice building relationships kind of way. Branding is about making two things fall in...
VLOG – Why Small Businesses Can’t Afford to Ignore Branding
Facebook Twitter Tumblr Linkedin Linkedin Email Branding for Small Businesses Today I'd like to briefly talk about branding for small businesses, because that's the hearts of my business. It's the core of everything I do, and yet I still get asked: "Why is branding relevant for small businesses, what's...
Don’t be bland. Be more Marmite!
Facebook Twitter Tumblr Linkedin Linkedin Email When I'm out talking about branding at networking events, I often speak to people who say they have a boring brand. This happens all the time, and it kills me. We go networking to make important contacts and hope to leave a good...
Why Brands SHOULD sweat the small stuff
Facebook Twitter Tumblr Linkedin Linkedin Email We've all heard it, especially in the business world. Don't sweat the small stuff. Think big and the rest will work itself out. That’s not bad advice, on the whole – it’s easy to get bogged down in details that don’t get you...
February Special: Why Love is (almost) all you need in Branding
Facebook Twitter Tumblr Linkedin Linkedin Email Before we jump into this potentially quite soppy topic, let me be honest with you. I can’t stand Valentine’s Day. Showing someone that you love them should not be confined to a particular day in the calendar. Nonetheless, having all this free publicity...
Branding Beyond: Corporate Photography
Facebook Twitter Tumblr Linkedin Linkedin Email We've been conditioned to expect professional photography in official or business communication. In the past, I've told many clients that the pictures they've taken on their phone will not cut it for their brand spanking new website. But the winds are changing, and...