VLOG Special – How to Stay On Brand in the Holiday Season

We got big holidays coming up tempting us with promotions, both as business owners and as consumers. There are such strong visual associations with holidays like Christmas and Halloween that we are extremely tempted to go whole hog on seasonal advertising. The fact that there are so many free...

VLOG – How to Make Business More Personable: the Name

Welcome back to my series on how to make business more personable (by turning it into actual an person)! Today we are talking about your business name. I'm starting with the name because chances are, you started with the name. Incidentally, it's also the thing that your customers are...

VLOG – How to Make Business More Personable

This new series follows on from my last topic, which was all about how branding is a little bit like taking your customers on a date. I spoke about being personable in your business and how it can be really useful to see your business as a person. This...

VLOG – Why Branding is Like Dating Your Customers

Today I'd like to talk about why I branding is a little like dating your customers. And I don't mean that in a creepy stalker-y way, but in a nice building relationships kind of way. Branding is about making two things fall in love with each other Yo Santosa...

VLOG – Why Small Businesses Can’t Afford to Ignore Branding

Branding for Small Businesses Today I'd like to briefly talk about branding for small businesses, because that's the hearts of my business. It's the core of everything I do, and yet I still get asked: "Why is branding relevant for small businesses, what's in it for them, why bother?"...

Don’t be bland. Be more Marmite!

When I'm out talking about branding at networking events, I often speak to people who say they have a boring brand. This happens all the time, and it kills me. We go networking to make important contacts and hope to leave a good impression. Can you afford to waste...

Why Brands SHOULD sweat the small stuff

We've all heard it, especially in the business world. Don't sweat the small stuff. Think big and the rest will work itself out. That’s not bad advice, on the whole – it’s easy to get bogged down in details that don’t get you anywhere. However, when I put my...

Branding Beyond: Corporate Photography

We've been conditioned to expect professional photography in official or business communication. In the past, I've told many clients that the pictures they've taken on their phone will not cut it for their brand spanking new website. But the winds are changing, and it may be time to look...