VLOG Special – How to Stay On Brand in the Holiday Season

We got big holidays coming up tempting us with promotions, both as business owners and as consumers. There are such strong visual associations with holidays like Christmas and Halloween that we are extremely tempted to go whole hog on seasonal advertising. The fact that there are so many free...

VLOG – How to Make Business More Personable: the Name

Welcome back to my series on how to make business more personable (by turning it into actual an person)! Today we are talking about your business name. I'm starting with the name because chances are, you started with the name. Incidentally, it's also the thing that your customers are...