We are all increasingly aware of IT security and looking after our personal information well. If you are running a business, staying safe online has much wider implications. Directed attacks on SMEs are becoming more and more widespread and the National Cyber Security Alliance estimates that 60% of all...
A Basic IT Security Toolkit for Small Businesses
Book Review – Contagious: How to Build Word of Mouth in the Digital Age
One thing I think all business owners will agree on is that word of mouth is incredibly important. Personal recommendations lead to higher conversion rates than any other form of advertising. Therefore, it's really important that we make sure people talk about our businesses in the right way. But how...
How becoming a Super Hero has done Wonders for my Marketing
Let's face it, who wouldn't want to be a super hero? Have super powers, secret identities and save countless innocents? In the past few decades popular culture has done a grand job of selling us on the idea, but sadly super heroes don't really exist. Or do they?? A SUPER...